FINAL ESSAY Example | Topics and Well Written Essays - 500 words

FINAL - Essay Example However, there are possible legal theories that will govern the litigant’s trial strategy. For instance, if the defendant is impecunious and his liability insurance will not cover punitive damages it will not make sense to pursue punitive damages since it is commonly believed that when juror’s award punitive damages they tend to be quire modest in compensatory damages awards. Guided by this legal theory the litigant will likely proceed with a trial strategy that abandons a claim for punitive damages.(Blanchard, p. 502) In Blanchard’s second example, the plaintiff is injured in a car accident in which the defendant driver had consumed alcoholic beverages prior to the accident. While the consumption of alcohol is evidence of the defendant’s negligence the defendant might adapt a legal theory that supports a contention that the plaintiff knew that the defendant had been drinking and therefore voluntarily assumed the risk by getting in the car driven by the de fendant. Based on this legal theory the plaintiff’s trial strategy will involve shifting the focus away from the defendant’s alcohol consumption.(Blanchard, P. 503) There are two methods by which a witness can be compelled to appear at a trial at a specific time for the purpose of cross-examination. One method is by application to the court for a pretrial order requiring the witness to appear for cross-examination. Once the court makes the order the witness is under an obligation to appear or face prosecution for contempt of court. (Blanchard p.510) The second method of compelling a witness to appear at a trial at a particular time for cross-examination is by virtue of a subpoena. Proof of service of the subpoena is necessary following which the court has the authority to hold a non-complying witness in contempt or to delay proceedings until such time as the witness can be brought to court by

Marketing report Essay Example | Topics and Well Written Essays - 2250 words

Marketing report - Essay Example This strategy, attributed mostly to Ford Chairman Alan Mullaly, provided the firm the necessary resources to develop a very conscious and deliberate branding strategy. The continuous marketing and development of Ford Focus- one of the leading international brands of the firm shall therefore be viewed from the perspective of this new change in focus and the approach. (Daye & VanAuken, 2010). The current brand management program for the car is mostly focused on exploring the brand name of the Ford itself as well as the new and renewed strategy of managing only those brands which can be successfully marketed. The new paradigm in Ford therefore is based upon successfully managing the existing brands by cutting down those brands which cannot be successfully marketed. This report will discuss critically the current brand management techniques adapted for this brand besides performing the external environment assessment and how the firm can actually improve its CRM as well as MKIS for this brand. Ford Focus- a brief Review Ford Focus is one of the most successful brands of Ford which is being successfully marketed all over the world under the same name. ... It is also important to note that the Focus is priced reasonably however, it is still considered as one of the luxury brands aimed at consumers who are willing to afford high priced luxury cars. Due to this market segmentation strategy, Ford has been able to consistently market this product across the different markets with relative success. One of the key aspects of the overall brand strategy for this brand is the deliberate strategy for not rolling out the different brand extensions. It is generally believed that the brand extensions in automobile industry tend to weaken the existing brands and it is therefore critical that the automobile firms must engage into the practice of brand consolidation in order to ensure that the existing brands continue to perform and develop into leading market brands.(Lambin, Chumpitaz, & Schuiling, 2007). Current Brand Management Program As discussed above that the Ford has adapted a deliberate strategy of managing its current brands by discarding th ose brands which are hard to sell and manage. Due to financial crisis, most of the automobile firms faced significant financial constraints and reverted to further rationalize their product lines in order to become more efficient and effective in managing only those brands which can be successfully marketed. An effective branding strategy requires the successful leveraging of the power of the brand in order to cover the market more effectively. (Aaker, 2002) In order to effectively understand and critically analyse the current branding strategy for the Ford Focus will suggest that it is a sub-brand of the Ford itself. Given the market power of Ford as well as its overall market reputation, Ford Focus therefore tends to thrive on the strong brand image of Ford itself.